So who is my target audience?
Because this is a U.K drama/action based movie the audience which i am targeting is specific. my primary audience are male between the ages of 15-25. they will be mainly students at college and at universities and some will be working. as i have been to see films which have a similar genre and are also U.K based i realized that the people who watch these movies don't come from many different backgrounds but rather are black and Asian. these are the mass audiences although this movie will appeal to people from different backgrounds. the audience will also have previous knowledge of this genre from other movies and t.v series.

This genre was around for some time but was really in the spotlight scince the release of Adulthood and kidulthood. These two movies which were direted by Neol Clarke captured many teenagers attention with some even watching the movie twice at cinema. Other movies include Shifty, One Day, Rollin with the nines and Bullet Boy. they are all set in rural areas of London, Birmingham and Manchester. what these movies were able to do was to put on display something which mainly teenagers would 'conform' to as it showed them that they are important in society. E.g if a movie about women was to be released and it showed a positive image of females then this would capture the attention of the women and it can be something which they are proud of.

How am i going to make what the audience want?
well firstly music plays a big role in such movies. in the movies which i have mentioned above they all use soundtracks from a genre known as grime. it is this which alot of teenagers can realte to when hearing it. another influencial factor is the use of dialouge. the accent and aslo slang which is used on the streets has to be portrayed in the movie. This makes the audience feel as if they can watch this movie becouse they feel a part of it and relate to the characters, story and the setting.